What does Reptile Theory or Strategy mean? Read on to discover the definition & meaning of the term Reptile Theory or Strategy - to help you better understand the language used in insurance policies.
Reptile Theory or Strategy
A strategy, typically used by plaintiff bar, to influence a jury outcome by focusing the jury's reaction to instinctively favor safety and survival of their families and community (versus plaintiff's actual injuries) by demonstrating the defendant's conduct endangers their families and community as a whole. The theory was popularized and coined in Reptile: The 2009 Manual of Plaintiff's Revolution, by David Ball and Don Keenan (New York: Balloon Press, 2009).
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