What does Direct Response Marketing mean? Read on to discover the definition & meaning of the term Direct Response Marketing - to help you better understand the language used in insurance policies.
Direct Response Marketing
Unlike other marketing systems, direct response marketing does not involve the sale of insurance through local agents. Rather, employees of the insurer deal with applicants and customers through the mail, by telephone, or, increasingly, via the Internet.
We hope the you have a better understanding of the meaning of Direct Response Marketing.