What does Commercial Appropriation mean? Read on to discover the definition & meaning of the term Commercial Appropriation - to help you better understand the language used in insurance policies.
The unauthorized use of the name or likeness of a person (either a private individual or a celebrity) for commercial purposes. Commercial appropriation could, for example, involve publishing a picture of a celebrity taken with the owner of a restaurant indicating that the celebrity endorses the establishment. Coverage for such claims is afforded under media liability insurance policies.
We hope the you have a better understanding of the meaning of Commercial Appropriation.