What Does Brand Rehabilitation Mean?

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What does Brand Rehabilitation mean? Read on to discover the definition & meaning of the term Brand Rehabilitation - to help you better understand the language used in insurance policies.

Brand Rehabilitation

Brand Rehabilitation

Rebuilding consumer confidence and loyalty in a business or product following a product tampering, contamination, or similar event. Such efforts generally involve substantial expenses to cover additional advertising, special promotions, and extra expenses to rush new product to market. These costs can be insured under product recall insurance.

We hope the you have a better understanding of the meaning of Brand Rehabilitation.

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