What Does Brand Equity Mean?

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What does Brand Equity mean? Read on to discover the definition & meaning of the term Brand Equity - to help you better understand the language used in insurance policies.

Brand Equity

Brand Equity

The consumer confidence, loyalty, and favorable reputation that a business's product or service has earned in the marketplace. A loss of or reduction of brand integrity can cause a substantial reduction in revenues and market share. Brand integrity can be damaged or lost as a result of many types of fortuitous events, such as product contamination or tampering incidents.

We hope the you have a better understanding of the meaning of Brand Equity.

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